The Raven
Ikon Class
- Joined
- Apr 20, 2011
- Location
- The Poconos, USA
Have any of the US-based forum members here noticed that a Zales jewelry store TV ad features none other than the lead off cut from It's A Kave-In, the crucial (greatest?) Aussie teenbeat comp of all
The track in question is the bangin jaunty Pretties/Stones damaged 'Claudette Jones' by Peter & The Silhouettes. Lyrically, it makes alotta sense that this tune would end up in a jewelry store commercial. The words are sung from the point of view of a kid who is madly in love with a shallow girl with expensive tastes. A clever reference for anyone who knows the song well (such as me, this was one of the tunes that got me HOOKED on Aussie 60's rock)
For all you overseas folks, the commerical is visually otherwise pretty typical - young super models in tight dresses prancing around, clutching their diamond necklaces and bracelets and such, staring seductively at the camera. Nothing new there, it's how jewelry has been hyped for eons.
But hearing a raw garage cruncher blasting in the background puts a finer point on to the reality that so much of this old music no longer represents the perspectives and experiences of a either a "underground"/counter cultural experience or even a modest young person's experience.
Not sayin it's good or bad, but it is definitely interesting to see the evolution in how the post internet advertising industry appropriates garage rock into their campaigns. It went from liquor/wine (remember the California Coolers commericals from the 80's with 'Surfin Bird' and 'Louie Louie'?) to cars (the Euro car ad that featured music by Dr. Spec's Optical Illusion), and now to diamonds and gold with 'Claudette Jones'
now the $10,000 question is how exactly was such an obscure Aussie song picked for inclusion on a widely broadcast US TV commercial?? And by whom? That has got to be one seriously awesome music supervisor
Last but not least, here's the gold plated/diamond studded tune i been yappin about:
The track in question is the bangin jaunty Pretties/Stones damaged 'Claudette Jones' by Peter & The Silhouettes. Lyrically, it makes alotta sense that this tune would end up in a jewelry store commercial. The words are sung from the point of view of a kid who is madly in love with a shallow girl with expensive tastes. A clever reference for anyone who knows the song well (such as me, this was one of the tunes that got me HOOKED on Aussie 60's rock)
For all you overseas folks, the commerical is visually otherwise pretty typical - young super models in tight dresses prancing around, clutching their diamond necklaces and bracelets and such, staring seductively at the camera. Nothing new there, it's how jewelry has been hyped for eons.
But hearing a raw garage cruncher blasting in the background puts a finer point on to the reality that so much of this old music no longer represents the perspectives and experiences of a either a "underground"/counter cultural experience or even a modest young person's experience.
Not sayin it's good or bad, but it is definitely interesting to see the evolution in how the post internet advertising industry appropriates garage rock into their campaigns. It went from liquor/wine (remember the California Coolers commericals from the 80's with 'Surfin Bird' and 'Louie Louie'?) to cars (the Euro car ad that featured music by Dr. Spec's Optical Illusion), and now to diamonds and gold with 'Claudette Jones'
now the $10,000 question is how exactly was such an obscure Aussie song picked for inclusion on a widely broadcast US TV commercial?? And by whom? That has got to be one seriously awesome music supervisor
Last but not least, here's the gold plated/diamond studded tune i been yappin about:
