Nike Commercial

[greenfuzz]

I just saw a Nike commercial that prominently features the Seeds' 'Pushin' Too Hard' for the entire duration. That is really surprising since Nike's commercials are supposedly hippest of the hip and typically play current music. Hopefully this introduces the Seeds to a whole new generation.

 

[Hicksville Hogwash]

grrrr is nothing sacred?

 

[Michael W]

There's nothing sacred about the Seeds. I think it's great if '60s garage music gets a wider hearing.

 

[axel]

I think people will always love that music for its innocence and rawness. And people will always come back to it for these reasons. But actually I think 60s garage rock'n'roll does sound hipper now than say 10 years ago, when new bands like the White Stripes, Hives etc. made the original sound kinda weak and lame.
Some years ago at a club I thought: well, 60s garage probably just sounds "old" to nowadays listeners when compared to the new stuff. Now when I hear it, it's exactly the imperfection of the production, the wildness of the instruments and a certain wimpiness (?) that makes it all the more lovable and and again it sounds fresh, and yes even hip.

 

[Dave Baldwin]

I think people will always love that music for its innocence and rawness. And people will always come back to it for these reasons. But actually I think 60s garage rock'n'roll does sound hipper now than say 10 years ago, when new bands like the White Stripes, Hives etc. made the original sound kinda weak and lame.
Some years ago at a club I thought: well, 60s garage probably just sounds "old" to nowadays listeners when compared to the new stuff. Now when I hear it, it's exactly the imperfection of the production, the wildness of the instruments and a certain wimpiness (?) that makes it all the more lovable and and again it sounds fresh, and yes even hip.

"I think 60s garage rock'n'roll does sound hipper now than say 10 years ago, when new bands like the White Stripes, Hives etc. made the original sound kinda weak and lame".

60s garage weak and lame? Compared to the White Stripes? Only in the ears of the weak and lame listener.

 

[EXPO67]

It's the other way 'round surely!!

 

[Andreas]

"I think 60s garage rock'n'roll does sound hipper now than say 10 years ago, when new bands like the White Stripes, Hives etc. made the original sound kinda weak and lame".

60s garage weak and lame? Compared to the White Stripes? Only in the ears of the weak and lame listener.

Pretty sure that was Axel's whole point... :oops:

 

[Mr.Segment]

Pretty sure that was Axel's whole point... :oops:

Pretty sure it was not. I can see where he is coming from and I wholeheartedly disagree. Wimpiness? 15,000 songs broken down into one defining moment? To each his own I guess. Axel´s reference point is 10 years ago, other might argue the same would apply to when punk hit, when retro-garage came about. Rather silly if you ask me. Either you feel it or you do not. No pressure really.

 

[axel]

I never listened to the White Stripes or Hives or any of those bands, if that's what you think.
I just KNEW when standing in a club some years ago, that people couldn't rave about the 60s garage stuff, because it didn't hit them. The Hives just blew the Seeds away with sheer over-compression. The Sonics were one of the very few bands to stand the test of volume.
Now it's different. The listeners are not going for full blast, but for a certain sympathetic vibe, not all the listeners of course, but quite a few. You just feel another reception.
Here in Munich is that club called the Atomic Café. 4 or 5 years ago they had to close all 60s nights, soul and rock'n'roll, because people just wouldn't go there anymore. And the Atomic had started as a 60s club! Then they played electronic indie stuff, indie-tronics or what it is called, absolutely unbearably overblown shit.
Since one year they play 60s again. And my impression is that even the "normal" guests especially go for the cruder but swinging stuff. Unpolished but groovy. Whatever.
There is a time for a certain sound (or certain sounds). MAYBE this is not the time for lounge chill-out wallpaper sounds, and not for overblown guitar walls, but maybe for something more handmade, something with flaws. Something sympathetic and cool. Like 60s garage. Maybe not.

AND: a certain "wimpiness" is the epitome of COOL in my book!!!!
Not every kind of wimpiness, of course...

 

[Andreas]

I don't know. Perhaps I was thinking of contemporary stuff, like Ty Segall, for instance. If you're a 17 year old kid who's grown up with Led Zep-like hardrock, post-punk, (post-)hardcore and grunge, I can understand why, to the average listener, 60s garage doesn't sound like it does to people who are used to listening to it. Maybe not weaker but not the production is not as "hard" as most modern stuff. I don't particularly care for it, I don't follow the retro 60s garage scene either but I try to keep an open mind. That does not include listening to the White Stripes, though.

 

[axel]

60s garage punk is really tough, a sonic blast and ready for the big audiences:

:oops:

 

[mr. splendid]

The Fuzztones hardly come to mind when talkin' about 60's garage punk . After all didn't you say something about "innocence and rawness" . Try this instead

 

[EXPO67]

G45 favourites The Strypes appear to have grown up to about 16 years old and are now producing polished promo videos.

 

[Frantic]

Sure. The above was meant ironically.
The Fuzztones may hardly come to your mind. But they come to a lot of people's minds when talking about 60s garage punk.
The Frowning Clouds are surely one of the best bands around. But- not wimpy? Well, maybe "wimpy" is the wrong term. At least mistakable. I like wimpy. I love wimpy. Sky Saxon is the God of wimp! "Can't seem to make you mine"...
Call it whatever you want.
The selection of "Route 66" is great. But they still look pretty much like a cleverly worked-out concept of a boy group to me.

HUH? What we have here is...failure to communicate. :confused:

 

[axel]

You're probably right. Oh my... :confused:
We were talking about Nike's choice for "Pushin Too Hard", which made some sense to me, and I tried to explain why. That's all.
Of course, in the end, it doesn't have the slightest relevance if some music is "hip" or not, as long as it is good and enjoyable.

 

[pfft]

Spam.

 

[jonathan2340]

why this is spam?

 

[pfft]

A quick Google search tells me all I need to know.

Now get lost.

 

[jonathan2340]

You get lost bloody dog...!I will kick your ass. Just get lost from here.

 

[Michael W]

Who is your favourite '60s garage band jonathan2340?
I see you are advertising Womens leather blazers - do you have beatle boots?